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  • Sasha Young

What does life coaching actually do?


I get asked this question a lot. It’s pretty simple to answer.


Wimbledon is on, so let’s think of tennis for a minute…



Rafael Nadal is one of the best men’s tennis players in the world. He has at least two coaches for tennis skills and mindset. I don’t know, but I suspect that he uses other “coaches" too for nutrition and fitness. They are part of a team that keeps him at the top of his game.


My uncle, who is seventy-three years old, is a very enthusiastic and very average tennis player. He has a coach. His coach helps my uncle with his game, because he loves to play still and the equipment, courts and game have changed since he first picked up a racket all those years ago.


My twelve year old son is a quite enthusiastic and better than average player for his age. He has a coach, who is helping him to step up his game as he progresses physically and mentally. Because my son hasn’t yet learned these skills.


Regardless of ability and potential, all three have coaches to help them play their game to the best of their abilities and in a way that they will enjoy.



Now, let’s replace tennis with life - which, by the way, all of us do all of the time.



Richard Branson has been one of the world’s most successful entrepreneurs, interestingly despite being diagnosed with ADHD and dyslexia. He has worked with a coach.


I have a client who is middle aged and changing career direction, from senior regional management in a large corporate to entrepreneur. Even though he is successful and capable, there is so much new to take on board. As his coach I help him to strengthen his mindset, learn and strategise.


I have another client who is going through a lot of stress and upheaval, due to circumstances beyond her control. She’s not looking to “win” or to “prove” anything. But she does want to get through what’s happening in the best shape that she can and with options to follow her chosen path.


Regardless of ability and potential, all three have a coach to help them play their game to the best of their abilities and with personal fulfilment in mind.



Boxer Tina Rupprecht receiving instructions from her trainer while being treated by her cutman in the ring corner between rounds.
Tina Rupprecht

So coaching is really all about performance optimisation - for you, with your own unique challenges, goals and desires in mind.


This is why I believe that everyone can benefit from working with a life coach. If you want to improve your circumstances and performance, whatever they may be, then a life coach will be your partner, wing woman and on your team to support you in getting to where you want to be.


So what does coaching actually do? It helps you to live the fulfilled, happy and purposeful life that you want.


If you could do with a team in your corner right now, let’s chat. As always, you can book an initial consultation with me here:


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